Channeling Bruce Lee, DHL’s John Pearson cites global trade growth despite disruptions
28 Jul 20255 min read

Summary
- Despite short-term downturns like China’s 35% drop in trade due to U.S. tariffs, DHL’s CEO John Pearson emphasized long-term optimism for global trade. Drawing from the DHL Trade Atlas 2025, he noted that global trade has weathered past disruptions and will continue to evolve and grow, even if at a slower pace.
- DHL is betting on “Geographic Tailwinds 20” — emerging high-potential markets like India, UAE, Philippines, and Indonesia — as future growth drivers. These markets benefit from strong FDI, logistics infrastructure, and their role in the “China plus one” diversification trend.
- DHL is betting on “Geographic Tailwinds 20," emerging high-potential markets like India, UAE, Philippines, and Indonesia, as future growth drivers. These markets benefit from strong FDI, logistics infrastructure, and their role in the “China plus one” diversification trend.
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“Trade is like water, it will always find a way,” said John Pearson, global CEO of DHL Express.
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