Value Chain Asia – Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites remember your device, understand how visitors use the site, and improve performance and user experience.

Cookies do not give us access to your computer or reveal personal data such as your name or email address.

2. Types of Cookies We Use

2.1 Essential cookies

These cookies are necessary for the functioning of our website. Without them, certain features may not work properly.

2.2 Performance and analytics cookies

We use cookies to analyse how visitors interact with our website. This includes:

• measuring traffic volume,
• tracking pages visited, and
• understanding how users navigate the site.

For this purpose, we use:

• Google Analytics 4 (GA4)
• Google Tag Manager

These tools help us analyse trends and improve website content and performance.

2.3 Functional cookies

These cookies allow the website to remember preferences you have chosen, such as language settings where applicable.

2.4 Advertising cookies

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website and other sites on the internet. These advertising cookies allow Google and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings or www.aboutads.info.

3. Third-Party Cookies

Some cookies are placed by third-party service providers that support our website operations. These include:

• Google Analytics 4 & Google Tag Manager — for website analytics and performance measurement.
• Google AdSense — for serving advertisements. Google may use cookies and web beacons to collect information about your visits to this and other websites in order to provide relevant advertisements.

For more information about how Google uses data when you use our site, please visit Google's Privacy & Terms.

4. How We Use Cookie Information

We use cookies to:

• understand readership patterns and website traffic,
• improve site navigation and layout,
• measure engagement with VCA content,
• support the delivery of newsletters and promotional updates, and
• serve and measure the performance of advertisements through Google AdSense.

Analytics data is aggregated and non-identifiable. Advertising data is processed by Google in accordance with their privacy policies.

5. Managing or Disabling Cookies

Most web browsers allow you to manage or block cookies through the browser settings. You may:

• disable all cookies,
• clear existing cookies, or
• receive alerts before cookies are stored.

If you choose to block cookies, some features of the website may not function as intended.

To opt out of personalised advertising from Google, visit Google Ads Settings. You can also opt out of third-party advertising cookies via the Network Advertising Initiative opt-out page.

For more guidance, you may refer to your browser's help section.

6. Changes to This Cookie Policy

We may update this Policy from time to time to reflect changes in technology, legal requirements, or our website operations. Updates will be posted on this page with a new revision date.

7. Contact Us

If you have questions about this Cookie Policy, please contact: digitalmarketing@valuechainasia.com