Value Chain Asia – Privacy Policy

1. Information We Collect

1.1 Information you provide directly

We collect personal information that you choose to submit through our website, including:

• Email addresses provided through our subscription forms.
• Any information submitted through contact forms or editorial enquiries.

We do not collect names or other identifiers unless you choose to provide them.

1.2 Information collected automatically

When you access our website, we automatically collect certain technical information, such as:

• IP address and device details
• Browser type
• Pages viewed and time spent
• Traffic sources
• Cookies and similar technologies

This information is collected through tools such as Google Analytics 4 (GA4) and Google Tag Manager.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide access to VCA magazine articles and digital content.
• To send newsletters, issue alerts, and editorial updates.
• To send promotional materials relating to supply chain and logistics, including content created in partnership with trusted business partners. These emails are always sent directly by VCA. We do not share your email with these partners.
• To improve website performance and understand readership trends.
• To manage and optimise content, advertising placements, and user engagement.
• To respond to enquiries or requests.
• To comply with legal or regulatory requirements.

We do not sell your personal information.

3. Email Communications

By providing your email address, you consent to receiving:

• VCA newsletters
• New issue alerts
• Editorial updates
• Occasional promotional materials relating to supply chain and logistics, created in partnership with trusted businesses. These communications are sent only by VCA. Your email is never shared with partners.

You may unsubscribe at any time by using the link provided in our emails or by contacting us directly.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, understand website use, support analytics, and serve advertisements. Details are provided in our Cookie Policy.

4a. Advertising

We use Google AdSense to display third-party advertisements on our website. Google AdSense is an advertising service provided by Google LLC. As part of this service, Google and its partners may:

• Place and read cookies on your browser.
• Use web beacons and similar tracking technologies to collect information about your visits to this and other websites.
• Use that information to serve advertisements relevant to your interests.

We do not control the cookies placed by Google AdSense. For information on how Google uses data collected through its advertising services, please visit Google's Advertising Privacy Policy.

You may opt out of personalised advertising by visiting Google Ads Settings or www.aboutads.info. Note that opting out does not prevent ads from appearing — it means the ads you see will not be personalised based on your browsing history.

5. Disclosure of Information

We may share information with:

• Service providers supporting website hosting, analytics, email delivery, or technical operations
• Regulatory authorities when required by law
• Third-party partners for aggregated, non-identifiable insights about readership trends

We do not share identifiable personal information (such as email addresses) with advertisers, partners, or external organisations unless you provide explicit consent.

6. Data Storage and Protection

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, or destruction. These include:

• Secured website hosting
• Restricted access to subscriber databases
• Regular monitoring of analytics and system logs

No method of transmission over the internet is completely secure, but we work to maintain a high standard of protection.

7. Retention of Data

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy or to meet legal requirements. Email data is retained until you unsubscribe or request deletion.

8. Your Rights

You may request to:

• Access your personal information
• Correct inaccurate information
• Withdraw your consent to email communications
• Request deletion of your personal data

To exercise any of these rights, please contact us at: digitalmarketing@valuechainasia.com

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of these sites.

10. Contact Us

For all privacy-related queries, including deletion requests, please contact: digitalmarketing@valuechainasia.com