The 3R in the “Go Green” initiative: Can it improve e-waste management?
30 Oct 20235 min read

Summary
- Asia produces the highest volume of electronic waste globally, generating 24.9 million metric tons in 2019. The region’s reliance on a linear “take-make-dispose” economy highlights the urgent need for sustainable e-waste solutions.
- The “Reduce, Reuse, Recycle (3R)” framework is positioned as a cornerstone of the circular economy. It aims to extend product lifespans, maintain resource value and reduce dependence on virgin raw materials.
- Despite its promise, the 3R approach faces challenges such as planned obsolescence, weak recycling systems, and low stakeholder awareness. Effective progress will depend on stronger collaboration among governments, manufacturers and consumers.
Parallel to the prevalence of mobile technology, Asia pushes to go green — an attempt to mitigate the rising pile of electronic waste (e-waste) through sustainable practices that inflict less harm on the environment.
Among these is the Reduce, Reuse, and Recycle (3R) method. One that is at the very core of the Circular Economy that aims to keep resources in use for as long as possible to reduce waste and regenerate natural systems.
The Association of Southeast Asian Nations (ASEAN) adopted the Framework for a Circular Economy. Its goal is to expedite the transition towards a low-carbon economy in the region.
By "going green," the circular economy emerges as a viable solution for minimizing waste in the region. Said sustainable model aims to move past environmentally destructive ways, promoting a more responsible and eco-conscious way of mobile technology production.
Asia's case
Despite rapid modernization and the booming latest mobile technology arena, Asia grapples with an e-waste management crisis.
E-waste refers to electronic devices, equipment, or materials that have become obsolete or are no longer in use.
Should the waste generation crisis not improve, the annual waste production may reach an alarming 73% by 2050, as per estimates by the World Bank.
E-waste crisis escalates in SEA
Significance of the 3Rs in the mobile industry
Reducing
Reusing
Recycling
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