Zalora accelerates e-commerce growth in Southeast Asia with innovative and sustainable solutions.
25 Mar 20246 min read
Summary
- ZALORA, part of the Global Fashion Group (GFG), says that its B2B platform services and e‑commerce solutions are emerging as a key growth lever, contributing around nine percent of the company’s revenue in the prior year.
- The company leverages its regional fulfilment infrastructure, marketing & data services and logistics network — for example, its “One Stock Solution” (1SS) warehouses some seven million items in Malaysia and enables fast delivery and roll‑outs for brands across Southeast Asia.
- ZALORA is marketing these platform services to enable international and local brands to enter and scale in Southeast Asia by simplifying set‑up, logistics, returns and omnichannel reach — aiming to unlock value for brand partners amid increasing online retail momentum.
ZALORA, Asia’s fashion expert, and part of Global Fashion Group (GFG), expects its platform services to be a significant growth driver in the year ahead. Contributing to nine percent of the company’s revenue last year, ZALORA’s B2B platform services and e-commerce solutions will be a key focus area for expansion. This coincides with Southeast Asia’s e-commerce industry continuos progress towards a bright spot despite current macroeconomic conditions.
Growing on the back of a continuous surge in new digital consumers and online retail traffic since the pandemic. A recent report by Google, Temasek and Bain & Company found that Southeast Asia’s digital economy remained resilient despite global headwinds.
Growth remains strong with the e-commerce sector leading the digital economy. This outlook has been drawing more brands to enter the region. Set-up costs, supply chain requirements, and the complexities of a diverse region where Southeast Asian consumers expect faster deliveries, reliability, and convenience. Also,the ease of returns can be challenging for brands, particularly those without local infrastructure or resources.
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