SingPost Advances Digital Innovation in Integrated Logistics with Generative AI from Google Cloud
2 Jan 20245 min read

Summary
- Singapore Post Limited (SingPost) has entered a multi‑year strategic collaboration with Google Cloud to migrate all on‑premises IT workloads to the cloud and equip its workforce with AI‑powered tools aimed at boosting productivity and streamlining tasks.
- SingPost deployed generative AI and document‑AI solutions built on Google Cloud’s Vertex AI platform to convert unstructured logistics and trade‑document data into a searchable repository with a natural‑language chat interface, thereby reducing administrative burden and enabling faster strategic decisions and customer interactions.
- The initiative delivered about 30 % cost savings in IT operations and is being scaled to optimise supply‑chain orchestration, while also embedding AI into workplace productivity tools (e.g., Duet AI in Google Workspace) and supporting a culture of digital innovation across the organisation.
Google Cloud and Singapore Post Limited (SingPost) is set to have a strategic collaboration. This is to accelerate SingPost’s digital transformation journey and drive its next phase of sustainable growth.
Said multi-year collaboration aims to empower SingPost employees with easy-to-use AI-powered tools. Such gears towards helping them boost productivity, streamline repetitive tasks, and foster seamless collaboration with external partners and customers.
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“SingPost is no stranger to embracing innovative technologies, from data analytics to warehouse automation, to meet the evolving needs of our customers. This, coupled with strategic investment in high-growth markets, has resulted in international logistics generating 86% of the Group’s revenue – a key milestone in our ongoing transformation into a technology-driven logistics enterprise. Our positive engagement with Google Cloud to develop an AI solution—through their joint AI Trailblazers initiative with the Singapore Government—gave us the confidence to embark on the next step of this journey with them as our strategic cloud services provider. Google Cloud’s industry leadership in responsible AI, sustainable technology innovation, and cybersecurity will be core tenets in establishing SingPost as a trusted and customer-centric logistics leader in the Asia Pacific region,” said Noel Singgih, Group Chief Information Officer, Singapore Post Limited.

From left: Noel Singgih, Group Chief Information Officer, Singapore Post Limited; Vincent Phang, Group Chief Executive Officer, Singapore Post Limited; Mark Micallef, Managing Director, Southeast Asia, Google Cloud; Axel Bader, Enterprise Team Lead, Singapore, Google Cloud.
SingPost has migrated all IT workloads hosted in its on-premises data centers to Google Cloud. The company is in the process of harmonizing and consolidating its technology stack, establishing a robust and secure foundation to power accelerated AI-driven innovation.
This strategic move has yielded substantial cost savings of 30% in IT operations. Moreover, it allows SingPost to take advantage of Google Cloud's AI-optimized infrastructure, purpose-built to handle complex AI workloads. Whilst ensuring cost-efficiency, scalability, and sustainability.
To further safeguard its enterprise data and applications, SingPost is also deploying Google Cloud's BeyondCorp Enterprise platform. This is to enforce zero-trust security principles. These include multi-factor authentication and device verification, ensuring that only authorized staff can access proprietary company information.
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