Sealog: How a small start-up is pioneering sustainable logistics in Indonesia
10 Jan 20257 min read
Summary
- Sealog, a Jakarta-based logistics company, is driving Indonesia’s transition to sustainable supply chains through innovative green logistics solutions. Founded in 2010, the company began with rail transport to cut carbon emissions and has since shifted to electric cargo bikes, achieving over 2,300 kg in carbon savings since 2019.
- Its standout innovation lies in custom-designed e-cargo bikes that provide zero-emission, cold-storage-capable deliveries across Jakarta. Operating under a subscription-based model, Sealog partners with major corporate clients such as Decathlon and Chilibeli, ensuring consistent and eco-friendly last-mile delivery services for retail, e-commerce and agritech sectors.
- At the heart of Sealog’s operations are its salaried riders, a model that prioritizes stable livelihoods and reliable service while aligning with Sustainable Development Goals. Looking ahead, the company plans to expand into second-tier cities, tap into Indonesia’s growing green-based industries and leverage railways and advertising opportunities to strengthen its commitment to sustainable growth.
In an era where sustainability has become a focal point for businesses, Jakarta-based Sealog is leading the change towards sustainable supply chains.Mathan Kumar, the Executive Director of Sealog, emphasized the importance of greener supply chains. He stated the necessity of returning the planet to future generations as it was entrusted to us.In an interview with Matthew Parra, a writer at Value Chain Asia, Kumar provided insights into Sealog’s initiatives in delivering green logistics and having sustainable supply chains in Jakarta.
Sealog’s beginnings
Established in 2010, Sealog started its service to reduce carbon emissions through railways. They provided shipping containers from East to West Java, covering around 900 kilometres. Early clients included notable names such as Toshiba and sugar producers.By 2013, Sealog expanded its operations by introducing its trucks. They later shifted to focus on last-mile delivery with their trademark e-cargo bikes.
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“From that period of time we thought of providing a unique service which can be a sustainable one,” said Kumar “That was when we invented our own cargo bikes and started to provide door to door services to various retail companies.”
Since 2019, Sealog bikes have travelled over 150,000 km in West Jakarta saving 2,300 kg of carbon emissions. This is equivalent to 31.7 flight hours, 33 mature trees, 476 litres of gasoline and electricity to power 1.7 homes for a year.
A look ahead
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“So this is where we would like to revamp and modify everything when it comes to the delivery. Because revenue cannot be stuck,” says Kumar.
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