Oh My Goodness! A business baked with purpose and passion
30 Aug 20257 min read
Summary
- Oh My Goodness! was founded in Singapore in 2017 to produce gluten-free, dairy-free, refined-sugar-free baked goods within a certified facility while maintaining strict food-safety and clean-label standards.
- The company highlights challenges such as steep increases in raw-ingredient costs (between 35 %-75 %), global supply disruptions and the high logistics and infrastructure burden faced by small manufacturers in accessing temperature-controlled warehousing and efficient last-mile delivery.
- To scale smartly, Oh My Goodness! is evaluating relocating production to Malaysia to halve overheads, gain better export connectivity and build a facility with sustainability features, while staying true to its founding values of inclusive hiring, product integrity and mission-driven growth.
In the center of Singapore’s food innovation scene, Oh My Goodness! has positioned itself as a purpose-driven company producing gluten-free, dairy-free, and refined sugar-free baked goods. Founded by Ramya Ragupathi in 2017, the company has grown into a fully certified operation, recognized for its ISO 22000-compliant food safety standards, Halal certification by Singapore’s Majlis Ugama Islam Singapura (MUIS), and adherence to gluten-free production protocols. It continues to balance quality, operational discipline, and inclusive employment.
In a virtual interview with Value Chain Asia, Ramya offered a candid look at what it takes to build and sustain a purpose-driven business, in a complex, cost-sensitive industry.
A manufacturing company with a mission
Ramya Ragupathi built a strong foundation in the fields of marketing and communications before being on entrepreneurship. Her career began at Grayling where she spent three years in public relations, before moving to Ogilvy for a year in 360° marketing. Then, she later went to in-house roles like Corporate Communications at DHL.
In her effort to explore new opportunities, she pursued an MBA program at INSEAD, one of the world’s top business schools. Her goal wasn’t to start a business but to gain a deeper understanding of what else is out there.
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