Value Chain Asia selects branding, marketing communications supply chain professional as new co-editor-in-chief
16 Jun 20242 min read
Summary
- Value Chain Asia has appointed Wee Wee Chia as its new co-editor-in-chief, marking a new chapter for the publication dedicated to advancing Asia’s supply chain community. With more than 18 years of experience in express logistics and freight forwarding, she plans to adopt an iterative, audience-focused approach to strengthen engagement and expand the magazine’s regional reach.
- Chia’s background as a marketing and communications leader across major third-party logistics firms has helped elevate brand visibility and customer engagement in diverse markets. She brings this expertise to guide Value Chain Asia’s editorial direction and strengthen its connection with readers and industry partners.
- Reflecting on her transition, Chia shared her excitement about shaping discussions that highlight the industry’s evolution and talent. Her goal is to blend professional insight with storytelling that reflects the voices and achievements within Asia’s supply chain community.
SINGAPORE, Singapore — Value Chain Asia, the first media brand in Asia dedicated to increasing the awareness of the supply chain community, appointed Wee Wee Chia as its co-editor-in-chief.
With over 18 years of experience in the express and freight forwarding industry, Chia aims to take an “iterative approach” to managing the publication, focusing on increasing community engagement through continuous editorial improvement and expansion of the publication’s reach through different channels.
“I am a strong believer in listening to our audience to better understand how we can deliver value,” she said. “Learning from our stakeholders about what is interesting, what works and what does not, will guide our growth in the next few years.”
In separate stints as the Asia-Pacific regional lead for marketing and communications in various 3PL organizations, she has improved the visibility of the brands within the markets they were targeting and increased their customers’ brand awareness and engagement.
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