How bottom-up digitalisation is greening FMCG logistics in Southeast Asia
28 Oct 20258 min read
Summary
- Southeast Asia’s logistics sector faces a sustainability challenge that goes beyond vehicle electrification. Systemic inefficiencies such as poor routing, failed deliveries, and excessive packaging continue to drive emissions, especially amid surging e-commerce demand and uneven infrastructure maturity across the region.
- Digitalisation offers the most immediate path to reducing these hidden emissions. By applying AI and data-driven tools to optimise sorting, routing, and packaging, logistics providers can cut distances, improve delivery density, and lower energy use without major infrastructure investments.
- At J&T Express, initiatives such as AI-powered sorting, automated dimensioning, and digitalised delivery systems have delivered measurable gains in efficiency and carbon reduction. These process-level improvements show that real sustainability progress starts from within operations, where data-led optimisation can unlock both environmental and economic value.
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