Value Chain Asia selects branding, marketing communications supply chain professional as new co-editor-in-chief

Value chain Asia web banner with a woman

SINGAPORE, Singapore — Value Chain Asia, the first media brand in Asia dedicated to increasing the awareness of the supply chain community, appointed Wee Wee Chia as its co-editor-in-chief.

With over 18 years of experience in the express and freight forwarding industry, Chia aims to take an “iterative approach” to managing the publication, focusing on increasing community engagement through continuous editorial improvement and expansion of the publication’s reach through different channels.

“I am a strong believer in listening to our audience to better understand how we can deliver value,” she said. “Learning from our stakeholders about what is interesting, what works and what does not, will guide our growth in the next few years.”

In separate stints as the Asia-Pacific regional lead for marketing and communications in various 3PL organizations, she has improved the visibility of the brands within the markets they were targeting and increased their customers’ brand awareness and engagement.

“I have been blessed with opportunities to work in different types of logistics service providers, both large multinationals and small local enterprises. Every organization I have joined has taught me something valuable about supply chain and how it all fits,” she said, reflecting on her experiences in the logistics industry. 

The newly appointed co-editor-in-chief hopes to bring her expertise in marketing communications to be of better service to the supply chain community.

“It is exciting to be able to step into the ‘other side,’ shaping the discussion for the topics in which our industry is interested and shining a spotlight on the talent in our midst,” she said.